"You stole my brain rot" has become Gen Alpha's latest inside joke, and parents should know what's behind the phrase.

Seven of the top 10 entertainment franchises trending with Gen Alpha movie-goers are video game properties like Roblox and ...

The five most popular franchises for Generation Alpha are video game properties including "Roblox" and "Fortnite," according ...

Investment Thesis With the pandemic boom effect coming off and growing at a higher base, Roblox Corporation (NYSE: RBLX) is experiencing a normalization process while staying focused on research ...

Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

Roblox last week revised its policies to explicitly prohibit ads targeted at users under 13, or those in the Gen Alpha range.

Kids having fun can't be quantified, which means Roblox likely has a bright future in the long term. Click here to read more of my analysis of RBLX stock.

Purina races onto Roblox with game focused on virtual pets The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

Dive Brief: Accessories retailer Claire’s has a new virtual destination, ShimmerVille, that uses the Roblox platform to amplify the brand’s purpose of empowering self-expression and personal style, ...

Dead Rails is a survival experience on the Roblox platform whose setting gives the vibe of Kabaneri of the Iron Fortress. In ...

How e.l.f. is using Roblox to train Gen Z and Alpha to learn capitalism Fast-growing beauty brand wasn’t a first mover in Roblox, but plans to stick around long term By Jack Neff.