Kids having fun can't be quantified. Roblox has a bright future in the long term. Remote life is here to stay, and Roblox is an interactive platform that kids of all ages enjoy. Roblox is an online ...

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...

Roblox continues growing at 20-30% despite flat gaming industry growth, with 85.3M daily users and $15.97 average bookings per user. GTA 6 poses a competitive threat with potential user-generated ...

Winning Gold in the Entertainment category at The Drum Awards for Digital Experience are Sony Pictures, Gamefam, UM and WildBrain for their work bringing Garfield to the next generation of fans. Here ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Anyone older than 25 likely has fond – or madly frustrating – memories of playing FarmVille, the popular browser game that lets users grow virtual crops and herd pixelated animals. Agriculture ...

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...

The NFL has partnered with Gamefam to launch a gaming event timed to the Super Bowl that will take place across various Roblox spaces, according to information shared with Marketing Dive. The ...

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

Kids and preteens may reinvigorate the theatrical movie business, at least according to a new study by entertainment researchers NRG. The report found that Gen Alpha, which consists of children born ...

The retailer unveiled ‘ShimmerVille,’ describing it as ‘a transformative digital world to explore, work, play, shop and connect with friends.’ Claire’s joins an ever-growing list of brands that have ...