Alo Yoga has unveiled a revamp of its sanctuary on Roblox, designed to bridge virtual wellness with real-world rewards.

Alo Yoga has refreshed its sanctuary on Roblox. In a first for the platform, visitors to any of the brand’s 150 global stores can unlock exclusive in-game gear using near-field communication (NFC) ...

"Our mission at Alo is to bring mind-body wellness to the world, and we are so excited to bring this to the metaverse with Roblox," said Danny Harris, cofounder of Alo. "This first-of-a-kind ...

Danny Harris, co-chief executive officer and cofounder of Alo Yoga, shared that Alo Yoga has connected with its community through Roblox with more than 117 million visits to the experience so far.

Roblox players are excited for "The Classic" event on May 23, bringing back nostalgic games and cosmetics from the platform's early days.