The Children’s Advertising Review Unit (CARU) of BBB National Programmes, a U.S. advertising watchdog, has found Roblox in violation of the group’s guidelines for responsible advertising to children ...

Roblox, in the wake of serious criticism and a filing by TINA (Truth in Advertising) has brought in new rules to block any users under 13 from seeing advertising. The new regulations means that ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

ONLINE gaming firm Roblox said on Friday (Sep 9) it plans to launch 3D advertising on its platform next year, as it strives to diversify its revenue stream beyond in-game purchases. It will test ads ...

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars.

In an exclusive interview with Bloomberg, Roblox CEO Dave Baszucki recently announced the platform would launch its foray into Roblox immersive advertising before the end of the year. However, it ...

An advertising industry watchdog said videogame company Roblox violated the group’s guidelines for marketing to children younger than 13. The Children’s Advertising Review Unit, a division of ...

Recently, Roblox got in trouble with the Children’s Advertising Review Unit for failing to clearly label in-game ads for children under 13 and using social media influencers who failed to identify ...

The development team behind the social gaming platform “Roblox” has announced a new advertising format designed to incentivize players to watch. So-called Rewarded Video Ads are advertising videos ...

Roblox Corp. (NYSE: RBLX) announced a partnership with Alphabet Inc. (NASDAQ: GOOGL) that will allow brands and agencies tied to its Rewarded Video ads to buy advertising from Alphabet via Google Ad ...