Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

As part of its overall trust and safety effort, Roblox is rolling out advanced age estimation systems to protect kids.

Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

If you're a collector or are just enthusiastic about free Roblox UGCs, My Hello Kitty Cafe has a new event where you can obtain a free UGC after completing a few quests.