Roblox RBLX is expanding its footprint as a dynamic hub for brand engagement with Adidas ADDYY. The recent partnership marks Adidas' efforts to tap into the digital realm and reconnect with consumers, ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

The metaverse may be yesterday’s news to the media, but its incarnations live on, even thrive. Just don’t use the “m” word. Call it gaming or virtual fashion instead — like Adidas’ latest ...

From Monday 1 July, players of the immersive experience platform Roblox will be able to style their avatars in Manchester United’s 2024/25 home kit by adidas. Shirts, shorts, and socks for the new ...

Sporting goods and apparel brand Adidas recently sold a digital necklace in the online gaming platform Roblox for 2 million Robux, or roughly $20,000. This news highlights how brands connecting with ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — essentially a remake of the legendary time-waster FarmVille — recently smashed ...