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Business Wire

Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...
Nasdaq

Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...
ITV

ITV ushers in a new era of addressable TV advertising

ITV announces the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 ...