Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

April 1 (Reuters) - Roblox (RBLX.N), opens new tab on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O), opens new tab to help ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

WildBrain Spark has been tapped as the exclusive advertising partner of Gamefam, one of the top professional publishers on Roblox. Through the partnership, WildBrain Spark is responsible for all ad ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the next ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 45 min ago By Garett Sloane - 5 hours 14 min ago By Lindsay Rittenhouse - 6 hours 10 min ago By Jack Neff - ...

Check out 16 Lion-winning campaigns that Ad Age felt deserved a second look. The results from Roblox’s latest platform experience further shows the power of the gaming platform for brands interested ...

Roblox stock (NYSE:RBLX) rose 3% in the first hour of Wednesday trading, one of the very few Communication Services names to pull a gain, after reporting it has a partnership with ad-tech company ...