Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

You can now apply for a job that pays £13.15 an hour to sell people furniture and meatballs, as an Ikea employee in its Roblox store.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

Gamers on Roblox can now opt to watch video advertisements, which can be up to 30 seconds long, in return for in-game boosts, lifelines, or resources. In the near future, brands and agencies will have ...

Netflix to Launch In-House Ad tech Suite Across EMEA Netflix will begin rolling out its in-house advertising suite across EMEA this week, to expand its ad capabilities to all 12 of its ad tier markets ...

Amazon, Nike and McDonald’s feature in Ad Age’s latest roundup of metaverse marketing moments.