In the last few years, Roblox has introduced much more modern-looking avatars with normal proportions, but its iconic blocky character figures are still alive and well.

Roblox announced today that it’s buying a digital avatar startup called Loom.ai. Purchasing a company that has focused singularly on creating more realistic human avatars is an interesting play ...

Roblox has acquired Loom.ai for an undisclosed price to enable its users to create realistic 3D avatars. Roblox also delayed its IPO.

U.S. gaming platform Roblox Corp (RBLX.N) said on Monday it has acquired Loom.ai, a San Francisco-based startup providing real-time facial animation technology for 3D avatars.

Because the avatars resembled robots, it was decided that robot blocks was a better descriptor. When the two words were combined and stylized, the official name became Roblox.