It's a common belief that startups can measure their way to success. Yet early-stage startups often can’t leverage data easily. This piece discusses what to (not) focus on and how to get real ...

How Federal Agencies Can Use Data to Promote Fair Housing Historical and current housing data is a critical tool for advancing racial equity.

To help leaders wisely leverage customer data, 11 Forbes Business Council members each share one way businesses can use collected customer data the “right” way to better serve their client base.

The use of unstructured data in GenAI introduces new types of governance, privacy and security risks.

Using data to guide your marketing initiatives can help you better understand your customers, create more targeted campaigns, and improve the performance of your marketing strategy.

But there are use cases where the database is not enough. What is a data warehouse? The data warehouse is a collection of databases, although some may use less structured formats for raw log files.

Payers can use PurpleLab data to understand populations of people with disabilities and the rural versus urban mix of patients to create care plans that enhance telehealth access in these populations.

Microsoft just detailed how enterprises can use ChatGPT to generate responses based on their own data. The sentient-sounding ChatGPT chatbot is based on advanced machine language models created by ...