martech

DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools

The Digital Advertising Alliance (DAA) is now rolling out “onboarding” for companies seeking to use its California Consumer Privacy Act (CCPA) opt-out tools. The ...
TMCnet

Digital Advertising Alliance Announces Review of Application of DAA Self-Regulatory ...

WASHINGTON, June 4, 2025 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the launch of a process to consider developing new guidance around the application of the DAA ...