Data strategy, not just media strategy, will define the future of CTV advertising, writes Adam Paul, executive director, ...

When did the jokers get the keys to the kingdom? We need more people who can say no and guard our brands, says Sian ...

From anonymization algorithms to zero-knowledge proofs, our no-nonsense glossary unpacks the encryption keys, clean rooms and ...

The work from Publicis London hopes to highlight that smarter technology means less time on chores and more time living.

Claire’s (Accessories) has collapsed into administration in the UK and Ireland. Interbrand’s Rosie Walker holds a deep ...

Data has never been more abundant, or more overwhelming. Marketers are drowning in dashboards, wrestling with privacy rules, ...

You thought the future was digital? Craig Millon of Jack Morton explains why experiential should form the backbone of any ...

The work features fans from all 20 clubs and shines a light on the shared love that connects football communities around the world.

The announcement comes after S4 Capital had said it was in preliminary talks regarding a “possible combination” with its ...

As The Drum Awards Festival explores the future of design, today’s featured juror Sue Walsh shares her take on the creative ...

Worth Your While’s Tali Madsen is the latest marketer to tell The Drum that their risqué (but important) campaign landed like ...

With an increasing amount of work being done via digital tools, such as service desk systems and customer relationship ...