While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining their attention.

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

Nielsen, a global leader in audience measurement, data, and analytics, has today announced the addition of Connected TV (CTV) coverage into its market-leading Ad Intel product. This further cements ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...