While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining their attention.

Explore cómo dos marcas encuentran el equilibrio entre las actividades de creación de marca y las campañas basadas en los ...

Dowiedz się, w jaki sposób dwie marki osiągają równowagę między działaniami związanymi z budowaniem marki a kampaniami ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Nielsen, a global leader in audience measurement, data, and analytics, has today announced the addition of Connected TV (CTV) coverage into its market-leading Ad Intel product. This further cements ...