With no elections or cricket highs, India’s INR 1371 billion B adex proves that digital muscle, data depth, and media shifts ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

By eliminating the need for the internet, apps, or even smartphones, the campaign brought fun, flavour, and technology to communities that are often left out of mainstream brand conversations. As part ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's ...

As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct ...

Social platform X has retired the ad hashtag (#ad) on all of its adverts because it says they are “no longer necessary” due ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

According to Al-Qassab, Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage in the Palais ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad ...