Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

With no elections or cricket highs, India’s INR 1371 billion B adex proves that digital muscle, data depth, and media shifts ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's ...

Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

According to Al-Qassab, Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage in the Palais ...

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South ...

Folding logos into logos is not leadership. It’s delay dressed as design. The next chapter doesn’t need smoother transitions.

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led ...

By eliminating the need for the internet, apps, or even smartphones, the campaign brought fun, flavour, and technology to communities that are often left out of mainstream brand conversations. As part ...