In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

In-app video ad campaigns are the big leagues for affiliate marketers. High traffic costs, involved ad creative production, ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 % of every sale to Apple’s in-app purchase ...

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1.

As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction ...

While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer ...

Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 ...

Hannah Walker is the Head of Mid-Market UK at Reddit, where she leads a team of 26 sales professionals across 150 clients, spanning industries from retail to gaming. Before Reddit, Hannah spent 7 ...