Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

From pithy social posts to epic films, the best advertising showed good range this week.

No Ordinary Love’ campaign takes a literary turn that alternates between the perspectives of both partners.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

The short-term benefits of long-term thinking.

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Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Some execs are skipping the festival, while agencies are prepping their green card and visa holders for potential issues.