Cracker Barrel has replaced its iconic logo with a more minimalist look, and the move was swiftly met with backlash from ...

The rebrand across the chain, which has around 660 branches, removed the likeness of Uncle Herschel, the uncle of brand ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on ...

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million ...

Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after ...

Cracker Barrel Old Country Store shed nearly $100 million in market value Thursday after unveiling a new logo, CBS News ...

The Southern-themed restaurant chain has become the latest battleground in an increasingly unpredictable culture war over ...

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...

Cracker Barrel. Growing up in the South, Cracker Barrel felt a bit like a theme park attraction. Its down-home frills, Old ...

Cracker Barrel’s recent logo redesign has sparked a heated debate, with many critics quick to call it just another example of “woke” branding. The company removed its iconic barrel and chair-sitting ...

Cracker Barrel’s $700M logo overhaul sparks customer backlash and stock drop, raising questions on rebranding strategy.

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...