Generative AI has leapt from research labs into everyday life at an unprecedented pace. For many, the gateway into this technology is ChatGPT, a conversational AI that can answer questions, draft ...

Generative AI is rapidly replacing Google as the primary discovery tool, necessitating "Generative Engine Optimization" (GEO) to ensure brands appear accurately in AI-generated answers. This ...

Just 5% of enterprise customers are profiting from generative AI. A bottom-up versus top-down approach can improve implementation success. AI companies are making big promises in a bubble, most of ...