Take your smartest friends and put them on a set to talk women’s sports. That simple formula makes Roku’s “Women’s Sports Now” work. The format is not groundbreaking, but the subject matter is. Emmy ...

The business of women’s sports has boomed over the past several years. A number of converging factors, from social media to analytics to growing audiences, have benefitted the business of women’s ...

When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth ...

From billion-dollar team owners to top investors and media power players, these 25 women are reshaping the global sports economy and changing who controls the game. his year, women’s sports reached an ...

This year was filled with unforgettable moments that will live on in women's sports history. USA TODAY Sports compiled a list ...

The minutes felt like hours as I waited for the final whistle. It was stoppage time in the Paris 2024 Summer Olympics gold medal women’s soccer match between the U.S. and Brazil. The former was up by ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

CBS Sports is the official home of UEFA Women's Champions League and is growing its coverage for its first season as the exclusive English language broadcaster of the tournament. The 2025-26 campaign ...

Millie Bright jumped up and down, testing willpower and strength between pristine white kitchen drawers filled with cutlery and dog kibble. A change of direction. Left, right, a rogue jumping jack.

Illustration: Kelsea Petersen / The Athletic; Scott Eklund / Getty, Found Image Holdings / Getty, Kelley Cox / Getty What makes a great women’s sports city? The easy, oft-cited answer comes down to a ...

Section 1. Policy and Purpose. In recent years, many educational institutions and athletic associations have allowed men to compete in women’s sports. This is demeaning, unfair, and dangerous to women ...