Like it or not, commercials are coming to NFL RedZone. But a new report on just how many the beloved seven-hour NFL viewing experience will be broken up by appears a little more acceptable to angry ...

What makes a sports ad a winner? It’s not just about the budget. Nike’s “Just Do It” campaign shows that spending wisely can lead to success. The key is understanding why some ads, like Sport ...

Baseball has been marginally successful in its efforts to pump excitement into the game, with such innovations as the pitch clock, the no-shift rule, and Shohei Ohtani. But what has really injected ...

People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it. NBCUniversal said Tuesday that its new 11-year deal for NBA rights resulted in a 15% ...

Sports are possibly the most popular entertainment medium in the world. Consultancy group Kearny expects the sports industry to be worth $600 billion by 2030. These industries are lifted by the ...

When is a two-point conversion really a touchdown? For the brewers of Dos Equis, multiple times per season. Football commercials and beer go together like, well, what did we just say? But more ...