Google stands firm in its position that the changes will be a benefit to the web, and changes to the Search algorithm are just the start.

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...

This is crucial because "Google's Search algorithm is perhaps the most consequential system on the internet, dictating what sites live and die and what content on the web looks like," said The Verge.