LAS VEGAS - Amazon (NASDAQ: AMZN) Ads unveiled a new SQL generator for its Amazon Marketing Cloud (AMC) at CES 2025, offering advertisers an artificial intelligence tool to create SQL queries using ...

"With the SQL generator, we're bringing the power of generative AI to help advertisers more quickly unlock value from their data and our shopping and streaming signals to execute truly full-funnel ...

The patent aims to utilize large language modelsto improve the accuracy of natural language generated SQL statements, thereby simplifying data querying and analysis processes. Core Technology: SQL ...