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Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

Much of Roblox’s US$3.6 billion revenue in 2024 was generated via in-game microtransactions, particularly through purchases of its virtual currency Robux.

For Roblox users competing on the virtual courts of Tennis Zero, the July 2025 update introduces new redeemable codes that unlock exclusive in-game items.

Millions flocking to grow virtual gardens in viral Roblox game created by teen Grow a Garden, created by a 16-year-old in a few days, has shattered records for the most concurrent players of any ...