Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising's ...

The run-up to Super Bowl LIX has featured over a dozen major marketers activating around the big game without a national linear TV media buy. That’s in addition to several brands, including Busch ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release games on ...

(RTTNews) - Electronic Arts (EA) is toying with the idea of putting ads in traditional AAA games, which are purchased up-front by players for $70 apiece. The news comes as during the Q&A session of ...

Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Steam has quietly slipped in another consumer-friendly policy to ensure games aren’t abusing player trust. The game platform’s latest update comes in a Steamworks documentation change that explicitly ...

As reported by Gaming on Linux, Valve's Steamwork developer documentation was expanded by a new advertising page. In this new addition the company explains the kinds of promotions and advertisements ...

The ads depicted women as sex objects and in non-consensual sexual scenarios READ MORE: Psychologist reveals five 'subtle' signs your child might be radicalised by online incel culture 'Degrading' ads ...