Even when Nike began prioritizing its DTC channels, Dick’s remained one of its strategic wholesale partners. And Nike executives last month emphasized their efforts to connect those two channels, ...

Nike has announced cricket champion Shubman Gill as the face of its global campaign for Nike Mind 001 mule and Mind 002, its ...

A joint ad campaign is the latest effort connecting Nike to its longtime wholesale partner Dick’s Sporting Goods. For the joint marketing campaign, it also means customers can access extra content ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Nike Mind 001 and Mind 002 are designed to activate sensory receptors in the feet and help athletes feel calm, focused and ...

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For his second season as the face of Nike Underwear, Belgian footballer Jeremy Doku returns in a new campaign wearing the brand’s latest Dri-FIT collection. At the top of his game, Doku has spent the ...

In late-December, Los Angeles Lakers guard Kobe Bryant told you why you need the KOBESYSTEM. More recently, you've seen stars from the worlds of sports, music, business and entertainment tell you how ...

Nike debuted the next leg of its gritty “Winning isn’t for Everyone” campaign with ads targeting runners, per details shared with sister publication Marketing Dive. The launch is timed to marathon ...

Nike unveiled a new campaign during the Super Bowl yesterday, celebrating not only its roster of female athletes but also the continuing growth of women's sports. Narrated by Grammy Award-winning ...