e.l.f teams up with Chime to create a financial literacy game on Roblox that empowers youth with essential money management skills.

Inside the buying frenzy turning teenage coders into millionaires--and reshaping Roblox's billion-dollar creator economy.

The Grandmaster Sprinkler costs 50 million Sheckles, the Grow a Garden game’s currency. To buy it, visit the Gear shop located between the Egg shop and the Crafting station in the game world.

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers.