Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

With an average of 77.7 million daily active users in the first quarter of 2024, Roblox is an interactive platform too good for just about any brand to pass up. “It’s been really fun to see in the ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...

Despite some scrutiny, Roblox seems committed to developing its advertising infrastructure, according to an earnings call with investors. While Roblox’s advertising system is still very much in its ...