Nike is out of the hockey market presently, but in the mid to late 90's they were big into making hockey skates, equipment, and these hilarious commercials. The premise of this ad series is that the ...

"Every time I bend down I feel like I'm going to bust through the seams," said professional hockey player Dylan Larkin. (Do we now have your attention?) The 23-year-old Detroit Red Wings player is the ...

EXETER, NEW HAMPSHIRE--(Marketwired - Nov 20, 2014) - Bauer Hockey, the world's leading manufacturer of ice hockey equipment, recently unveiled a global advertising campaign for its expanded line of ...

The revamped World Cup of Hockey arrives in September. The rosters have been partially revealed, as have the jerseys for the eight teams. Now comes the hard part: Marketing this thing so fans are ...

William Douglas has been writing The Color of Hockey blog for the past seven years. Douglas joined NHL.com in March and will be writing about people of color in the game. Today, he profiles Lincoln ...

The revamped World Cup of Hockey arrives in September. The rosters have been partially revealed, as have the jerseys for the eight teams. Now comes the hard part: Marketing this thing so fans are ...