Tracking client information is important since it becomes the basis of the marketing plan. Unfortunately, many firms don’t monitor the source of their new business and miss out on marketing ...

In a guest post here in January, Matt McAdams critiqued Salesforce.com's database-as-a-service offering, Database.com, which I had previously lauded. McAdams, who is CEO of PaaS vendor TrackVia, ...

Q: Our agency specializes in high-end cruises and resorts. We maintain a database of past clients with all their contact information and preferences. A data broker has approached us and has offered to ...

We have a small office with one server and one client that connects to the server’s database for the Sage 300 accounting software. The server is also being used as a workstation for the Sage 300 ...