In 2012, at the age of 15, he published a book, Basic Roblox Lua Programming. In 2013, he published a second book, Intermediate Roblox Programming.

The Roblox environment is proving so popular that Brandon La Rouche, author of a book on Basic Roblox Lau Programming, has sold out of his book. Roblox raised $4 million in a round last year.