Apex is both a platform and programming language for for customizing and integrating CRM, as well as developing and deploying brand-new applications. The Apex platform runs at salesforce.com.

In hopes of creating a third major revenue-generating business, Salesforce.com plans to make its Apex programming language and development platform available to users of its on-demand applications ...

In hopes of creating a third major revenue-generating business, Salesforce.com plans to make its Apex programming language and development platform available to users of its on-demand applications.

Salesforce.com today unveiled several developer resources, including a new programming language and platform, at its Dreamforce 2006 user conference.

Enterprises typically use the Java-like programming language to customize their Salesforce instances, but attackers are hunting for vulnerabilities in the apps.