On Friday, Google's John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus ...

The Anchor Link component inserts a tiny piece of code that allows you to link to a specific location on a web page. An anchor link is a tiny piece of code that is appended to a hyperlink. The anchor ...

Anchor text is useful for providing context to users, but is it a Google ranking factor? Read about it here. Because it’s a way to signal to search engines about what type of page your link is ...

Google’s John Mueller discusses the differences between linking to pages with long anchor text versus using shorter anchor text. There is one key difference between using many words in anchor text ...

Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; and, if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and ...

I am a bit surprised I am writing this but yes, anchor text is a signal Google uses for ranking purposes. Yes, Google can ignore spammy links that try to manipulate rankings but normal anchor text ...