During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery broke the news today at its Upfront presentation in New York, saying that the switch back to HBO Max ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...