That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole ...

Donald Trump has axed a loophole that allowed Chinese retailers to ship goods directly to US consumers without paying import ...

Shein and Temu are aggressively expanding their digital presence in Europe and Latin America amid Trump tariff escalation.

The biggest increases in ad spending were in France and the UK. Shein increased its spending by 35% in those countries, while ...

The e-commerce companies have raised ad spending, particularly in the UK and France, and are also seeing higher downloads in ...

Chinese retailer Temu has shifted strategy in the face of U.S. tariffs. Through executive order, President Donald Trump has ...

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

Fast-fashion giants Shein and Temu have significantly ramped up digital ad spending in Europe as U.S. trade barriers threaten ...

Shein and Temu are increasing digital ad spending in Europe, particularly in France and the UK, while decreasing it in the ...

With import tariffs jeopardising their US growth potential, e-commerce platforms Shein and Temu are beginning to focus on ...

Shein and Temu ramped up digital ad spending in Europe in April, with double-digit gains in France and the UK, as looming US tariffs undercut growth in their core market. Both fast fashion platforms ...

The online marketplace says it will move to a "local fulfillment model" in the US, with sales handled by locally based ...