On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

Another big indication that the waist line of culture right now aims low. Imagine you have an iPod mini, preferably metallic ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Gap teams up with K-pop girl group KATSEYE for Fall 2025, reviving Low Rise denim and Long & Lean jeans with a nostalgic-meets-modern campaign.

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

Its newest campaign, ‘Better in Denim’, is true to the brand, says CEO Mark Breitbard, who has been on a mission to rebuild ...

Iconic campaigns endure because they don’t just sell products; they sell worlds.... Beyond GAP: Iconic Fashion Ad Campaigns That Changed The Game. Beauty, Chanel, Dior, Fashion, Fenty, Gap, Gucci, ...

The girl group talks working through pre-performance jitters, dream venues, and channeling early 2000s nostalgia for Gap’s latest campaign.

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

Global girl group KATSEYE have gagged fans with an instantly iconic GAP jeans campaign, which fans are dubbing the “best denim ad ever”.

First, a little context. In 1995, Gap introduced the arch logo hoodie as a kids-only exclusive; in 1998, it migrated to the men’s section, too.