Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands. The latest business to inspire a right wing meltdown is the restaurant chain Cracker Barrel — and no one freaked out harder than Republican Florida congressman and gubernatorial candidate Byron Donalds.

Restaurant chains mocking their competitors is nothing new ― Wendy’s has built a whole social media brand on it. But Steak ’n Shake has recently been on a tear trying to suck up to the Trump White House and the Make America Healthy Again crowd.

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old Country Store”

Cracker Barrel is undergoing a massive transformation -- and it’s not sitting well with MAGA. Conservatives are melting down after the Tennessee-based company known for its country cooking unveiled a new logo that removes its iconic barrel and Uncle Herschel in favor of a simpler design.

"Cracker Barrel's logo change ignites fierce backlash online! Find out why MAGA supporters are up in arms over the 'woke' redesign. 😱