Beats by Dre has had a pair of classes for their series called ‘Beats Elite’ during the era of NIL. Now, nine more players in ...

It took no time at all for Michigan freshman quarterback Bryce Underwood to gain the inside track for the starting job in Ann ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

Since 2023, Beats by Dre has entered the NIL space in a major way. Each year, the Apple-owned company that shares a name with ...

OU football quarterback John Mateer gifted his teammates Beats by Dre headphones following the announcement of his NIL deal Tuesday.

Texas Longhorns linebacker Colin Simmons is a part of a talented group of players in this year's edition of the Beats by Dre 'Beats Elite' class. Bea ...

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

Alabama football wide receiver Ryan Williams can add another top brand to his list of Name, Image and Likeness deals.

Beats by Dre is one of the biggest audio software companies in the world. They are also big when it comes to NIL dealings, as they are jumping back into the foray in the 2024 college football season.