However, a closer look at the numbers leaves room for speculation about the actual viewership on Prime Video. Key Details: Not rookie numbers: Almost 90% of Prime Video customers are using ad plans.

Adolescence on Netflix and The White Lotus on NOW played a key role in driving subscriber growth this quarter. Long-time favourite Reacher, (Prime Video) was the most watched title, followed by ...

An in-depth look at how Amazon Prime Video has evolved in India and the platform’s multi-tiered subscription and monetisation ...

Amazon tends to report "viewers" for successful titles, but has declined to offer clarification on this point. Prime Video is expecting more “growth and momentum” for Season 2 over time ...

We've already seen tremendous success with titles like Marry My Husband and No Gain, No Love, which achieved remarkable viewership milestones on Prime Video and reaffirmed the universal appeal of ...

Kelly Day and Gaurav Gandhi detail Prime Video’s push into theatricals, local content, and new digital models for India ...

During that time, the company saw the largest monthly viewership increase among media distributors, according to Nielsen’s latest Gauge report. Warner Bros. Discovery saw a 3% growth in ...